Inspriation from Ina

Be Ready When the Luck Happens

Within the same week, I watched Martha Stewart's new documentary on Netflix and read Ina Garten's latest book, Be Ready When the Luck Happens. It’s not news to me that women are incredible business owners, but I found myself especially reminded of how powerful and feminine women can be. When I started my agency, Happy Medium, I quickly recognized that as a business owner, gender would play a much more significant role in shaping awareness in my life. I spent years navigating how I should act, what would bring me more respect, and dealing with the weight of expectations those working with and for me had because I was a woman versus a man.

I loved dressing up inspired by Ina: denim button-down, scarf, loafers, and black jeans.

Now, as my sage self—a version of me that I’m guessing both Ina and Martha would say is just beginning to learn—I’d like to celebrate the intersection of influential businesswomen and their femininity. I’ll be sharing lessons I’ve taken from these women, not only their business insights but also how they lean unapologetically into the things they love.

While I know Ina Garten is a household name, I must admit, “powerful businesswoman” isn’t the first visual that comes to mind when I think of her. I picture her iconic button-down shirts mixed with scarves, beautiful tablescapes, and delicious meals made for friends in a perfect Pottery Barn kitchen. But as I read her book, I found myself rapidly jotting down notes, discovering how to lead my company better. Months later, I still find myself reflecting on these lessons weekly as I navigate through particular challenges. It’s so inspiring she can be all of these things. I love that I can negotiate a large contract or pitch a new strategy to large companies, then come home and work on my sourdough skills and set a beautiful table for my family. It doesn’t have to be one or the other; it can be all.

Learn as You Go

Ina didn’t have formal culinary training but learned through practice, curiosity, and persistence. She adapted and evolved, whether running her store, writing cookbooks, or hosting her TV show. You don’t need to know everything when you start—commit to lifelong learning and adjust along the way.

I don’t have an MBA, and sometimes people assume I do. When I make a bad business decision, I’ll occasionally find myself spiraling into thoughts that I’m not smart enough or that I lack the credentials others in my position might have. Ina reminded me that we learn as we go. She’s not a professionally trained chef, and I don’t have an MBA, but we’re both smart because we have a never-ending hunger to learn.

On Negotiating

Ina covered a few significant negotiations in her book, and one principle stood out: “First, find out what the other person wants.” As a business owner, I negotiate constantly. Beginning with what the other person wants and then working backward is brilliant. Too often, I’ve gotten caught up in my head during negotiations—wanting to win or prove my equality—when really, the goal is to get through the talks with everyone getting a piece of what they need.

Always Be Prepared for Opportunity

The book’s title reflects Ina’s philosophy that luck favors those who are ready. She worked hard to build a reputation and maintain high standards, positioning herself to seize opportunities when they arose. Preparation meets opportunity. Whether networking or launching a product, set the groundwork for success before opportunity knocks.

I’m often asked if I always dreamed of being an entrepreneur. The truth? I decided within about six weeks. I saw an opportunity, built a business plan, and hit the go button. Thirteen years in, I’m better prepared, but I find myself less open to risk. Ina’s reminder to say “yes” when luck happens hit home. Opportunities don’t end—they’re endless if we stay open.

Be Honest About What You Need

Ina’s honesty about her marriage—including the times she needed space to build her business—was deeply relatable. She spent time discussing the complications of entrepreneur life and relationships. Entrepreneurship can often feel lonely; at the top, there’s pressure to always know answers and show strength. Balancing this with showing up in personal relationships takes intentionality.

I started my company at 27 while already married. I wasn’t great at balance then. It’s taken years to learn how to navigate between powerful and feminine at different times. In the past year, I’ve worked to lean back into my feminine self, especially in my romantic relationships, and Ina’s vulnerability reaffirmed the importance of this effort.

Keep It Simple and Authentic

Ina’s recipes and hosting advice are known for their simplicity and authenticity. She prioritizes creating approachable, joyful experiences over flashy presentations. Authenticity resonates with people. Build a brand or product that stays true to your core values.

There’s a saying in advertising: “Keep it Simple but Significant.” Whether it’s a business strategy, marketing campaign, or new initiative, don’t overthink it. Be authentic. You’re already an expert in your field; trust your intuition.

Reading Be Ready When the Luck Happens was more than an opportunity to learn about Ina’s life—it was a reminder of how success, femininity, and passion can coexist beautifully. As I continue navigating my journey, I’ll carry these lessons and keep working to be ready when the luck happens.